Interesting Brand Stories

Chaayos : A Tale of 2 Chai Lovers We have all had those moments with our best buddies or office colleagues when we would jokingly convince each other of doing some business together, and would finally settle for opening a Chai Shop !!! The story below is of two such people in the country, who came across the same idea, but their joke has turned up into multi crore and well know business!! The story is about Chaayos!! Nitin Saluja, The Founder of Chaayos , had never thought of opening a chai outlet, especially not after getting through IIT-Bombay, but life doesn’t play by the book, it has its own way of throwing opportunities disguised in troubles. The Idea:- In 2008, while he was living in Houston in the US, Nitin Saluja and his wife were craving a cup of tea after dinner but they couldn’t find a place that served a freshly-brewed cup of strong tea. That’s when the idea of starting a tea cafe came to him.  Two years later, Saluja returned to India and discussed the idea of s...

  TATA to launch its "Super APP" Salt-to-software conglomerate Tata Group is  planning to launch an all-in-one super app  by the end of this year or early next year. The omnichannel digital platform, expected to bring together all the consumer-facing businesses of the group, is likely to be developed by the newly formed entity Tata Digital.   At present, Tata Group's online presence includes :- e-grocery app  StarQuik  (over one million downloads on Google Play Store) lifestyle shopping platform  Tata Cliq  (over 10 million downloads) Online & offline electronics store  Croma Retail .   The new digital platform, which is scheduled to launch in India in December or January, will bring together Tata’s various consumer businesses under one channel, offering health care, food and grocery ordering, and insurance and financial services among others, according to the Financial Times. “ It will be a super app, a lot of apps in apps and ...