TATA to launch its Super APP

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TATA to launch its "Super APP"

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Salt-to-software conglomerate Tata Group is planning to launch an all-in-one super app by the end of this year or early next year. The omnichannel digital platform, expected to bring together all the consumer-facing businesses of the group, is likely to be developed by the newly formed entity Tata Digital.

 

At present, Tata Group's online presence includes :-

  • e-grocery app StarQuik (over one million downloads on Google Play Store)
  • lifestyle shopping platform Tata Cliq (over 10 million downloads)
  • Online & offline electronics store Croma Retail.
tata super app, tata business, tata new app

 

The new digital platform, which is scheduled to launch in India in December or January, will bring together Tata’s various consumer businesses under one channel, offering health care, food and grocery ordering, and insurance and financial services among others, according to the Financial Times.

“It will be a super app, a lot of apps in apps and so on…We have a very big opportunity,” Natarajan Chandrasekaran, chairman of Tata Sons, the holding company of the $113 billion Tata Group, told the FT.

 

What are super apps?

  • A super app is a platform developed by a company offering various services under one umbrella.
  • For example, China’s WeChat, which started out as a messaging app, expanded into payments, cabs, shopping, food ordering, cab services to become a super app.
  • A physical world comparison of a super app would be a mall, which allows retail space to various brands and shops across businesses and verticals.

 

Who makes super apps?

  • Typically, companies that have a slew of services and products to offer tend to consolidate these offerings into a super app.
  • The concept first emerged in China and southeast Asia where internet companies like WeChat, GoJek, Grab leveraged the opportunity of customer traffic on their platforms that originally came for social media and communication needs by offering these customers additional services leading to increased revenue realizations.

 

Which companies in India are building super apps?

  • The Tata Group will be an entrant in an already crowded super app ecosystem of India.
  • Currently, Reliance Industries, under its Jio umbrella, is consolidated various services and offerings such as shopping, content streaming, groceries, payments, cloud storage services, ticket bookings, etc.
  • Further, Alibaba Group investee Paytmhas also brought together services like payments, ticket bookings, games, online shopping, banking, consumer finance, etc into one app. 
  • FlipkartGroup-owned payments app PhonePe has tied up with companies such as Ola Cabs, Swiggy, Grofers, AJio, Decathlon, Delhi Metro, booking.com, etc to offer these services from within its own app.

 

Why a Super App Now?

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  • The move is also being seen as Tata Group's answer to the retail juggernaut of its peers, Reliance Industries and Amazon India.
  • Despite being one of India's oldest and most valuable business empires, the $113-billion Tata Group's presence in consumer internet businesses have been muted so far.
  • This would definitely help the company grow its online presence many folds and with some big giant names in the competition , there would be much variety on the plate to choose, for the commons!!

 

 

 

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