TATA to launch its Super APP
TATA to launch its "Super APP" Salt-to-software conglomerate Tata Group is planning to launch an all-in-one super app by the end of this year or early next year. The omnichannel digital platform, expected to bring together all the consumer-facing businesses of the group, is likely to be developed by the newly formed entity Tata Digital. At present, Tata Group's online presence includes :- e-grocery app StarQuik (over one million downloads on Google Play Store) lifestyle shopping platform Tata Cliq (over 10 million downloads) Online & offline electronics store Croma Retail . The new digital platform, which is scheduled to launch in India in December or January, will bring together Tata’s various consumer businesses under one channel, offering health care, food and grocery ordering, and insurance and financial services among others, according to the Financial Times. “ It will be a super app, a lot of apps in apps and ...